The 2008-09 season is Joevanne Estrada's fifth year as the Red Team Head Coach and marks her second year as the Lady Rams' Director of Cheerleading Operations. No stranger to the history and heritage of WSSU Cheerleading, Estrada is an alumnus of WSSU and possesses four years of Varsity cheerleading experience during her time as a student.

She is the first coach in Winston-Salem State cheerleading history to place in cheerleading competition, an honor that she earned not only as a collegiate cheerleader but as WSSU's head coach. In addition to her duties as WSSU Director of Cheerleading Operations and Red Team Head Coach she also serves as a Marketing Assistant in the newly-formed WSSU Office of Athletic Marketing. Estrada also holds a number of other responsibilities at WSSU including serving as Chairperson of the Student-Athlete Advisory Committee (SAAC) and serving as the WSSU CHAMPS Life Skills coordinator.

A 2001 graduate of Harding University High School where she was the Rams' captain for two seasons she spent four years as a Ram cheerleader and was the first freshman to earn a spot on the varsity squad. During her career as a WSSU cheerleader she earned numerous honors including being named Rookie of the Year en route to being selected to the All-CIAA cheerleading team twice. A 2005 graduate of Winston-Salem State University she completed her MBA in Jan. of 2008. Estrada, a native of Chicago, Ill., she is the daughter of Lucy Hammond.