WINSTON-SALEM, NC - The Winston-Salem State University Department of Athletics is proud to announce to hiring of Carl Smalls, as the new Associate Director of Athletics for Marketing and Fundraising. His primary responsibility is increasing the visibility of Winston-Salem State University's athletic programs through the management of all athletic marketing and event management, fund development and corporate sponsorships.
Smalls brings with him 20 years experience as a business executive in sports, marketing, fund development, relationship management, financial services, consulting, strategic planning, corporate finance, higher education and government relations.
He previously was president and CEO of Morgan Smalls Sports Consultants, LLC, a professional collegiate sports marketing firm that specializes in creating, marketing and managing revenue enhancement programs around sports properties of HBCUs, other small schools and Mid-Major conferences.
He has also held positions at Lake Superior State University in Sault Ste. Marie, MI, where he served as a consultant to the School of Business (2007-09), was an associate professor and also served as Department Chair. Smalls also has worked at Wilmoco Capital Management, where he served as CEO from 1997-2006 and senior financial analyst from 1988-1990. He also served as a market analyst for Volkswagen of America.
Smalls is a 1983 graduate of North Carolina A&T State University, and also earned a Master's Degree in Business Administration in Finance and Marketing from Atlanta University's Graduate School of Business (1988). He is also a graduate of the John F. Kennedy School of Government at Harvard University (1999).